For an upcoming HR conference, Yello wanted to communicate how well their product can streamline work flows. They also wanted something engaging that would capture the audience's attention to visit their booth. With masseurs available, attendees are invited to relax in their lounge area.

After an exhaustive stock image search, I happened across the perfect image and was able to license it directly from the photographer. Changing it from gold to a cool blue, I extended the wallpaper out as a repeatable pattern.

I used 3D to create a large CHILL type treatment in Cinema 4D utilizing a white faux fur texture to match the rug in the photo. A matching rug was also later used in the booth itself.

With elements built separately, it was easy to reorient the graphic for different ad treatments.

Reps wore t-shirts with the slogan “Yello’s got your back” as a nod to both the quality of their software and the literal massages available at the event.