In a wonderfully inspired delivery, I was asked to develop the imagery for a campaign to inspire influencers into indulging in self-care while eating Tate’s cookies and listening to steamy short stories in the style of a classic romance novel. Not to take itself too seriously, the heroes are the cookies personified.

I took great joy in coming up with the graphics, book titles, and themes. I made titles that referenced cookies in some way, but could still stand on their own. Of course, they also needed a dose of humor, drama, intrigue, and empowerment. Why not have milk with those cookies? But put them in wine goblets.

Just from the book covers alone, the stories write themselves wouldn’t you say?

As a promotion, a gift package to be delivered in a book-shaped box for the ultimate cookie inspired self-care experience.