HIMSS hosted their annual medical IT conference in Turkey and asked for branding in tandem with the Turkish Ministry of Health. I was given feedback that their president was very impressed with the outcome. It was nice to also hear that the branding was evident through coverage on CNN Turkey.

While doing research, I had learned that tulips were a predominant theme and important to Turkish culture. The Ottoman Empire, currently Turkey, was actually responsible for the cultivation of this loved flower. In the sixteenth century, after being gifted to their most famous guests, the Ottoman Empire began exporting them to Holland. You can find the tulip adorned on many Turkish mosques and are celebrated as a flower to this day.